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WHOEVER KNOWS CAN MAKE THE RIGHT DECISION
INTRODUCTION
The main purpose of this document is to explain the origins, the way of functioning and the future of the REVENTO ecosystem and its internet platforms Give-Get.com and Revento.com.
The information presented here is intended to provide a better understanding of what ecosystem creators expect to see in the near future in the areas of advertising, marketing, promotion and communications.
In addition, the authors aim to provide potential platform users with all the necessary information about the project in a form that allows them to make a decision.
The decision whether they will also become part of the unique REVENTO ecosystem.
ECOSYSTEM CREATORS
The main visionaries and carriers of the idea of the unique REVENTO ecosystem, in which investments are linked to profitable advertising with subsequent appreciation, are:
Authors of the ecosystem
MARTIN LEGNAVSKÝ
author of the idea | analyst
born in 1980 | lives in Litoměřice
- Marketing since 2006
- Performance Marketing Specialist
LUKÁŠ BAUER
IT guru | crypto specialist
born in 1990 | lives in Prague
- First Hello World programme in 2000
- FullStack Developer since 2012
JAN HENDRYCH
coordinator
born in 1986 | lives in Prague
- 2015 co-author of the invester.cz platform
- 2019 coordinator at stockX a.s.
Členové ekosystému
DAVID PETŘÍČEK
programmer | thinker
born in 1990 | lives in Prague
- FullStack Developer
PETR ŠILHAVÝ
copywriter
born in 1989 | lives in Prague
- Various texts for ČSOB and other brands
- Founder of the copy-workshop BrandCopy.cz
PROVIDER
The REVENTO ecosystem is operated by REVENTO PPS a.s., which officially operates the internet platform Revento.cz and the internet platform Give-get.com.
The company REVENTO PPS a.s. with its registered office at Kurzova 2222/16 Praha 5, ID No. 14025973, was established on December 2, 2021, in the Czech Republic and is represented by the Chairman of the Board of Directors Martin Legnavský and a member of the Board of Directors Lukáš Bauer.
When the company was established, the following was issued:
- 200 ordinary registered shares in certificated form with a nominal value of CZK 10,000
- 100 pcs of registered preference shares in certificated form with a nominal value of CZK 10,000
All activities of the operator are fully compliant with the GDPR, PSD2 and also AML regulations.
Physical office
The office is located in Coral Office Park at Bucharova 1314/8, 158 00 Prague 5, on the 15th floor.
Virtual office
It is not always possible to meet in person, which is why we have placed one of our offices in virtual reality in the Somnium Space. This allows us to meet you even if each participant is in a different part of the world. This Czech platform allows us to connect the world of virtual reality, the internet and especially blockchain. Our plot ready for construction can be found here.
This allows us to meet with investors regularly and even hold conferences and training sessions to introduce new features and their capabilities. By the way, the world of Somnium Space is not limited to VR headset users, but anyone can enter it through their browser. So even if you don't want to invest in a VR set, you can still attend our events without any problems.
THE REVENTO ECOSYSTEM IDEA
It is a closed advertising ecosystem created in 2021 that offers investors the opportunity to invest funds in profitable advertising and clients to realize such advertising from those investments.
Furthermore, the ecosystem connects the world of traditional financial investments and internet assets, providing value and coverage in the form of GiveGet® tokens. So you could say that their value is driven by the ecosystem and the people around the world who own the token.
With the help of profitable ads participating in the REVENTO ecosystem, there is financial value and thus financial coverage in the appreciation of GiveGet® tokens. In practice, this means that its owner can exchange even just a part of it (for example, a part of the appreciation) for real money at any time during the appreciation, thus providing him/her with an economic advantage that investment systems in the normal world do not allow.
Basic ecosystem division
The ecosystem consists of two platforms, each of which performs a specific function:
- Platform Revento.cz
- Collaborates with companies (clients) and creates (searches for) profitable ads.
- Platform Give-Get.com
- Works with investors to create investment appreciation through profitable advertising.
Ecosystem diagram
Relationship between investors and clients
Functioning of the Revento.cz platform
The importance of the platform
The role of the Revento.cz platform is the collaboration between a legal or natural entity (client) that is interested in obtaining jobs (conversions) from advertising and subsequently pay a pre-agreed price for such conversions.
Platform diagram
A way to search for profitable advertising
Functional part of the platform
In terms of function, the platform has 2 functions, namely:
- Client function
- Creating a copy of the client's website
- Client-facing conversion analytics
- Client zone
- Ad evaluation function
- Evaluation of the advertising/profit ratio
- Factors evaluating profitability and suitability
Client function
- Creating a copy of the client's website
Here, the platform automatically creates a copy of the client's website using the so-called mirroring on the client.revento.cz subdomain and replaces the functional parts (buttons, contact, ...) that lead to conversion. So that the conversion can be accurately determined and clearly distinguished at all times when advertising.
- Client-facing conversion analytics
Conversions are measured using Google Analytics (GA4 and GAU), then compared to reality (i.e. how many enquiries, calls, paid goods, ...). This is done for the sake of evaluating outliers and factoring in subsequent conversions against ads individually. So that a precise differentiation of the individual effectiveness of the ads is achieved.
- Client zone
This is an interface where the client can clearly see what individual conversions they have received and what reward they are proposing for each conversion. Including the copy and set up of their website with updates. Contractual and accounting details are also visible in this interface.
Ad evaluation function
Initially, each client and ad goes through a selection process, and therefore this feature is considered pivotal within the platform as the algorithm must evaluate whether the ad is suitable for deployment. This function must, therefore, define advertising from a NON-PROFIT / PROFIT perspective. The simulations evaluated a positive feature of the algorithm, namely that 9 out of 10 ads can be unprofitable in order to make a profit in terms of time.
- Evaluation of the advertising/profit ratio
Suitability is judged on the basis of the company's advertising potential alone and the amount of the offer the client is willing to pay to gain a conversion
- Factors evaluating profitability and suitability
These factors are always evaluated by the platform itself and are based on this basic information:
- Evaluation of ROAS or PNO advertising designed by REVENTO PPS a.s. specialists.
- Seasonality of advertising in terms of effectiveness in the year and the algorithm is then adjusted to this, including determining the value of performance
- Positive 5-year history of advertising potential per focus area and language
- Positive prediction for the future
These ratios and factors must always be profitable. If this is the case, advertising campaigns will be tested at the expense of REVENTO PPS a.s. If there is a real match here too, then such advertising is declared PROFITABLE and allowed into the platform Give-Get.com to the Advertising Engine section.
Only ads that meet the above requirements will be allowed to enter the Give-Get.com platform. The result of this is the REVENTO ecosystem only works with profitable advertising. Losses from testing are included in the profit for REVENTO PPS a.s. and are not included at all in the valuation of GiveGet® tokens.
How Give-Get.com works
The importance of the platform
The role of the Give-Get.com platform is to work with a legal or natural person as an investor to engage new and inform current investors about the value of investing in profitable advertising.
The platform scheme
A way of appreciating the investment
Functional part of the platform
From a functional perspective, this platform is primarily about reinvestment:
The investor puts in funds through the Give-Get.com platform, which REVENTO PPS a.s. distributes to the individual ads as a whole. This ensures the most appropriate risk diversification from an investment perspective.
Lossless ads are not excluded in the event of an algorithm error, however, the algorithm does have insurance systems where the last line of defence is an emergency shut-down. Subsequently, human control can be used to correct or eliminate the risk.
Applied profitable advertising generates conversions and these are subsequently accounted for. In some cases, they are created with a mutual offset, as the REVENTO PPS a.s. company may be withholding funds from client conversions. These funds are subsequently distributed.
Dividing profits from conversion within the Advertising Engine
- 50% is reinvested in advertising (so advertising is re-generated and continues, sometimes called a Reinvestment Mill)
- 40% goes to REVENTO PPS a.s. – these funds are used for the development of advertisements and to determine their success, and also for the running and development of the company
- 10% is used to value and cover the GiveGet® token
GiveGet® TOKEN
The GiveGet® token is designed from the outset as an asset token, which is similar to a contractual relationship when buying or investing in a security. Ownership of this token carries the integral right of its owner to share in the performance of REVENTO PPS a.s. directly, where the profit will be distributed equally among all the GiveGet® token owners, as described above in the section on the operation of the platform Give-Get.com.
Purpose of the GiveGet®token
The main purpose of these tokens is to allow investors to participate in profitable advertising. The advantage of this is that there is no liquidity constraint on capital when the financial asset is transferred to the internet.
You do not need to have a crypto wallet to receive a GiveGet® token, provided you purchase and leave it in the REVENTO PPS a.s. crypto wallet for safekeeping. Of course, you can then request a token transfer to your crypto wallet at any time.
GiveGet®token value
The profit and performance of the ecosystem are represented by the GiveGet® token price. We expect its price on decentralised exchanges to be different from the price defined by our ecosystem. Therefore, in some cases, the price on decentralised markets may be higher or lower than the price listed on the platform Give-Get.com. The GiveGet® token price that is definite for buying and selling within the REVENTO ecosystem is always the one listed on the platform Give-Get.com.
Only a limited number of 1,565 GiveGet® tokens will be issued. It, therefore, has a predisposition to behave deflationary.
GiveGet®token security
Access to the REVENTO crypto wallet, which contains GiveGet® tokens, is secured by multisig technology that requires confirmation from more than half of the key holders for all transactions. We have chosen this strategy to eliminate the risks associated with the loss or theft of keys, and also to be able to react quickly to critical situations. Only the founders of REVENTO PPS a.s. have access to this crypto wallet.
Direct ownership of the GiveGet® token belongs to the individual or entity that has real access to the crypto wallet. The investor has the option to enter DEX.
Indirect ownership of the GiveGet® token is vested in the investor who has left the purchased tokens in the custody of the REVENTO crypto wallet. The investor does not have the option to enter DEX.
GiveGet® token function
The GiveGet® token is a decentralized, unbiased, collateral-backed cryptocurrency tied to profitable advertising. The token is held in crypto wallets or within the Give-Get.com platform and is supported on Polygon (an Ethereum alternative) and other popular blockchains.
Even though it is an Internet asset, the GiveGet® token retains the basic functions and characteristics of money. We have 3 general functions in mind, namely that it is a medium of exchange, a store of value and a unit of account. However, this does not exhaust the list (other functions).
GiveGet® token as a means of exchange
A medium of exchange is anything that represents a standard of value and is used to facilitate the sale, purchase or exchange (trade) of goods or services. The GiveGet® token can be used throughout the world for all types of transactional purposes, where accepted by the other party.
GiveGet® token as a store of value
As an asset, the GiveGet® token is designed from the start to behave deflationary and increase in value over time (similar to Bitcoin). Thus, it fulfils the condition of a value preserver even in a volatile market.
GiveGet® token as a unit of account
A unit of account is a standardised measure of value used to value goods and services. Because the GiveGet® token is backed by money, its value can always be accurately expressed. It also fulfils this function of money as a unit of account and can be used to value both goods and services.
GiveGet® token as an additional money feature
Another option is to use decentralized markets as a way to multiply your investment by investing your GiveGet® token in another project.
Buying, holding and selling a GiveGet® token
User interface
When you launch the Give-Get.com platform a web interface will be provided for investors to create a user account. They will then be able to purchase GiveGet® tokens, which will appreciate in value over time as they represent a share of the ecosystem's profits.
Purchase tokens
The token purchase process is straightforward. In their user account, the investor creates an order for the volume at which they want to buy tokens - the purchase rate will be fixed for 24 hours.
The system will generate an order for the investor. Once the payment is confirmed by our bank, the ordered number of tokens will be added to the user's account and the user will be able to see how the value of the token is evolving.
Selecting tokens for the external wallet
If an investor wants to withdraw their tokens to an external Ethereum wallet, they need to add the address of the wallet to our system and confirm that they are the owner. After verifying their wallet, they can request a token transfer where the required number of tokens will be sent to their wallet and then they can use them as they wish.
Insert tokens from an external wallet
When GiveGet® tokens are returned to our system, we will give the investor an address to send their tokens from their crypto wallet to. Respectively, to the one we register in the system – we cannot credit the funds if the investor sends tokens from another address. After 30 confirmations on the blockchain, the tokens will be credited to their user account, where they can further work with them.
Token sales
If an investor wants to withdraw an investment, just like with a purchase, they just need to create an order in the user interface to sell tokens – they can sell all of their tokens or they can sell only a portion (e.g. when withdrawing profits). Once the sale is confirmed, the money for the token will be credited to the bank account specified in the user account.
An investor can only sell tokens that they have in their REVENTO crypto wallet. If you want to sell tokens from your own wallet with us, you must first send them to the REVENTO crypto wallet.
GiveGet® Token Issue Terms
The issuer of the GiveGet® token is REVENTO PPS a.s. with its registered office at Kurzova 2222/16 Prague 5.
| Token name | GiveGet® token |
| Volume of emissions | 1 565 tokens |
| Estimated initial value of the issue on the date the GiveGet® token is put into circulation | CZK 140,850,000 Kč |
| Smallest token size | SekGet® token |
| Relationship between token quantities | 1 GiveGet® token = 100,000 SekGet® tokens |
| Initial token value | 1 GiveGet® token = CZK 90,000 |
| How and where to purchase the token | electronically on the Give-Get.com portal |
| Token technology | ERC-20 Token on the Polygon network |
Warning: The GiveGet® token issue does not have a separate rating because no assessment of the financial capability of the issuer has been made by the relevant institution.
STAGES OF THE ECOSYSTEM
In this section, you will find all the important details about the different stages of the REVENTO ecosystem.
Stage I
This stage is mainly about the establishment of the company, conceptualization of the project, development of ad algorithms and designing the REVENTO ecosystem and the Revento.cz and Give-Get.com platforms.
Table of circuits
| Project conceptualisation | |
| Legal/contractual requirements | Corporate |
| Third Parties | |
| Formation of the basic team | |
| Development and testing of the basic ad algorithm | |
| Designing REVENTO | Building the whole ecosystem |
| Construction of individual platforms | |
Approximation
- Conceptualization in perspective:
- Project profitability
- Algorithm developments
- Testing the profitability of algorithms on a group of companies
- Functional parts:
- Formation of the basic team
- Preparation of legal documents
- Ecosystem and platform desig Give-Get.com and Revento.cz
Fulfilment
It is possible to move on to the next stage once all points from the Stage I circuit table have been met 100%.
Stage II
The primary purpose of this stage is to prepare and lay out the overall operation of the company, verify the functionality of the algorithms, refine the plans of the individual circuits, create a strategy for market entry and secondarily start preparing the entry for investors. As well as the preparation of marketing activities and client recruitment.
Table of circuits
| Creation of contracts for investors, clients, GTC, GDPR | |
| Establishment of REVENTO PPS a.s. | |
| Preparing a strategy for marketing input | Creating a client zone |
| Creating a zone for investors | |
| Algorithm functionality development and subsequent simulation depending on time, number of clients and investors | |
| Creating a corporate identity | |
| Whitepaper | |
| Preparation of marketing activities | Preparation of company presentation to clients |
| Creation of web presentations | |
| Release of the first GiveGet® tokens | |
| Start of recruitment to the client zone | |
Approximation
- In terms of conceptualizing primary objectives:
- Verification of algorithms functionality
- Market entry strategy
- Inputs for marketing and advertising
- Preparing input for investors
- Functional parts:
- Creation of legal materials
- Achieving the a.s. status and the correct trade licence
- Setting up a bank account
- Creating a client zone
- Creation of a zone for investors
- Release of the first GiveGet® tokens
- Creating the website platforms for the ecosystem
- Recruitment of clients
Fulfilment
It is possible to move to Stage III once 100% of the recruitment of clients to the client zone has been completed according to the “Defining Goals” plan.
Stage III
At this stage, it is mainly about expanding the client base, increasing investment capital and increasing the yield of advertising algorithms. It also involves listing the GiveGet® token on DeFi exchanges, preparing marketing servers and building a community with affiliate partners. Last but not least, focus on the best possible communication, analytics and evaluation of successes both towards investors and clients.
Table of circuits
| Issuance of the first wave of GiveGet® tokens | |
| Recruitment of investment capital | |
| Deployment of the first campaigns in the field | |
| Expanding the client base | |
| Starting the GiveGet® token Liquidity Program | |
| Listing the GiveGet® token on CoinGecko and CoinMarketCap | |
| Opening access to trading through the Decentralised Finance Market (DeFi) | |
| Preparation of marketing servers | Blog, newsletter |
| e-mail servers, SMS gateways | |
| Creating an affiliate zone | |
| Deploy ads to support community building with affiliates and partners | |
| Preparation of the marketing automation concept | |
| Language versions for both platforms give-get.com and revento.cz | |
| Online Conference with investors, evaluating the stage and presenting the next one with assumptions and expectations by evaluating the GiveGet® token | |
Approximation
- In terms of conceptualizing primary objectives:
- Issuing tokens and increasing in investment capital
- Recruiting more clients
- Spreading awareness of the company
- Functional parts
- Issuing the first wave of GiveGet® tokens
- Acquisition of new clients
- Filing the GiveGet® token
- Launching access for trading on DeFi exchanges
- Ad deployment and strong marketing support
- Analytics and evaluation
Fulfilment
Sufficient expansion of communities, especially client communities, is needed to move to the next stage. Next, sufficient GiveGet® token evaluation
Stage IV
This stage is about completing and developing the core team, expanding the affiliate base, and expanding the client base to the point where the company will be self-sufficient and independent of investors and external capital. Furthermore, maximizing the value of the GiveGet® token, expanding into the multinational space, online public conferences and consolidating our market position.
Table of circuits
| GiveGet® token issuance | |
| Expansion of the organizational team | |
| Community expansion with affiliates and partners | |
| Investor support in the form of EDUs | Blog, newsletters |
| social networks, PR articles, etc. | |
| Expanding the client base to the point where the company is self-sustaining and independent of investors and external capital | |
| Deploy ads to support community building with affiliates and partners | |
| Maximise the GiveGet® token value | |
| Preparing to enter the international space | |
| Online Conference with investors, evaluating the stage and presenting the next one with assumptions and expectations by evaluating the GiveGet® token | |
Approximation
- In terms of conceptualizing primary objectives:
- Working with the client base
- GiveGet® Token Valuation
- Preparing for international expansion
- Functional parts
- Issuing the next wave of GiveGet® tokens
- Recruitment of investment capital
- Acquisition of additional new clients
- Massive advertising campaigns to promote awareness
- Support for EDU channels
- Achieving financial independence
- Analytics and evaluation
- Maximise the GiveGet® token value
- Preparing for foreign expansion
Fulfilment
To move to the next stage, sufficient expansion of communities, especially the client community, is needed to achieve the smooth self-funding of the company independent of investors by the advertising Reinvestment Mill. In other words, an independent operational state. Furthermore, sufficient appreciation of the covered GiveGet® token i.e. faster than inflation.
Stage V
At this stage, we are focusing mainly on the transition to the international market and expanding our client base. We also work on automating processes and designing new, proprietary advertising platforms. All with an eye towards maximizing the yield and value of the GiveGet® token.
Table of circuits
| Issuing GiveGet® tokens | |
| Expanding the client base and maximizing yield | |
| Expansion and recruitment of the affiliate zone to maximize yield | |
| Conceptualizing above-the-line platforms | |
| Preparing our own above-the-line platforms | |
| Preparing algorithms for the profitability of above-the-line ad engagement from a performance perspective | |
| Preparing an algorithm for diversifying suitability risks for DeFi investors | |
| Preparing to enter the international space | |
| Marketing automation from a community perspective | |
| Online Conference with investors, evaluating the stage and presenting the next one with assumptions and expectations by evaluating the GiveGet® token |
Approximation
- In terms of conceptualizing primary objectives:
- Working with the client base
- GiveGet® Token Valuation
- Process automation
- Preparing our own above-the-line platforms
- Preparing for international expansion
- Functional parts
- Issuing the next wave of GiveGet® tokens
- Massive advertising campaigns to promote awareness
- Acquisition of additional new clients
- Architecture of new marketing platforms
- Automation of marketing and internal processes
- Analytics and evaluation
- Maximise the GiveGet® token value
- Foreign expansion
Stage VI–X
There will be 4-5 more stages to follow, focusing on increasing yield and above-the-line advertising. The conclusion of one of these stages will be a fully transformed and governance ready company into a DAO (Decentralised Autonomous Organisation).
ECOSYSTEM VISION
Why the ecosystem is here
Its creators want to enable the users of the Revento.cz and Give-Get.com platforms regardless of their age, education, gender, location or financial background to become part of a unique ecosystem based on online advertising and the creation of their own marketing channel.
From the very beginning of the planning and implementation of the ecosystem, the creators have been thinking primarily about the economic side of things. That is to say, to actually make a profit using the Advertising Engine they have developed and successfully tested, while keeping risk to a minimum.
The people behind the ecosystem have confidence in it and plan ahead. At the same time, they are doing their utmost to multiply its size and value in the years to come, so as to bring the highest possible profit to all stakeholders.
The target is DAO via airdrop
Our goal is a fully transformed and governance ready company into a DAO (Decentralized Autonomous Organization) that leverages advertising channels and is also an advertising channel with the ability to pay for advertising, products and services with GiveGet® tokens.
Often it is much easier to start building a project centrally and only over time move its individual parts to the decentralized world. Once the project is functional and sufficiently decentralised, the community should be given the opportunity to decide on further development.
Airdrop will therefore reward the community with tokens that allow them to decide the future direction of the organisation. Because these tokens have a decisive right to the resulting DAO, they will immediately gain in value.
The ecosystem and its benefits
Small, medium and large companies that are already running their own advertising campaigns or not running them at all thus having limited options to be effective. To successfully acquire a business opportunity, an order or a contract, they consume a significant amount of money and time.
Thanks to the long-standing development of the Advertising Engine and know-how in the field of marketing and communication, the Ecosystem is able to obtain a large number of business opportunities with minimal financial and time costs per advertising campaign, for which the client (small, medium or large company) pays.
The creators used existing technologies to create a new electronic asset in the form of the GiveGet® token. Or, if a specific currency of a new time, exchangeable and more valuable in time than other financial instruments that are common and available. Each investor can participate in the profits of the entire ecosystem, which is mainly made up of client fees, through the GiveGet® token.
Thanks to the use of the ecosystem and the GiveGet® token, REVENTO PPS a.s. can legitimately raise the necessary funds from investors, who receive value in return.
The added value of investing in GiveGet® tokens is the expected increase in the intrinsic value of the electronic asset in the future. All this at a time of unclear financial and monetary policy developments in a world where the value of money, commodities or shares does not correspond to their real value.
The GiveGet® token will also be tradable on decentralized exchanges, where its price is determined by the market itself without an intermediary and liquidity is determined by those interested in buying or selling tokens. This creates an alternative option for the investor to sell or buy a GiveGet® token, i.e. it is not dependent on the current purchasing power of the ecosystem.
In future stages, the GiveGet® token will be redeemable for services or products from REVENTO clients.
Starting points for implementation
In 2021, there is an acceleration and pressure on businesses small, medium and large to go digital overall. So today, even the opponents of websites and marketing campaigns must somehow attract the attention of the end customer because of the strong competition and the demands of the end customer. However, this is very expensive and time-consuming in a highly competitive environment. To do this, several things need to be adapted in order to minimize the cost of conversion or the cost of finding an end customer who has a high probability of buying the company's service or product.
Probably the most difficult task for marketers is to determine the relevant costs versus benefits, i.e. conversion on marketing campaigns. In this case, it is necessary for the company or marketing company to ask at least the following questions and know the answers:
- Does the company have sufficient margin on the product or service to cover the marketing costs?
- Is the company's website fully optimised for usability/accessibility?
- Does the website have a clear and correct logic and layout from a UX perspective?
- Who is the target group that might be interested in the company's products?
- Where is this target group located, in which locality specifically?
- Is the site optimised for mobile use?
- Is the internet domain already indexed in search engines? If so, how?
- Does the company have data from previous years to better define future marketing campaign strategies?
- What is the daily, weekly and monthly traffic to the website in season and out of season?
- Is a sales representative or a marketing campaign more effective in terms of customer acquisition?
Of course, the above questions are not a complete list and it is important to note that the providers of advertising space themselves, for example www.google.cz or www.facebook.com, have their own criteria and the rule is that the more funds you use through their marketing channels, the better the conditions and, therefore, the lower the campaign costs.
The REVENTO ecosystem is, therefore, an effective and profitable option for the client, both in terms of performance and branding, thanks to its Advertising Engine, the experience of the entire team and the fact that it becomes its own marketing channel. Its uniqueness also lies in connecting and creating new technologies designed to capture the visitor's attention.
The global digitalization and automation of marketing-related processes are at their very beginning. And REVENTO PPS a.s. wants to and will be the leader that defines the standards.
The origins of the ecosystem
The beginning of the realization of the vision to create a unique REVENTO ecosystem took place on March 10, 2021, when the initial concept was created. At this point, the technical, factual and economic aspects of the project began to be prepared.
On December 2, 2021, the authors successfully incorporated and created the legal entity REVENTO PPS a.s., which will be used for all necessary actions related to the individual stages.
In addition, a basic version of the Internet platform was created by the creators of the Give-Get.com site where investors can register to access a user account to buy and sell GiveGet® tokens, i.e. to invest. Moreover, they are also valuable from the start and backed by the value of advertising campaigns.
Within the GiveGet® token issue, the creators intend to sell 1,565 tokens for a total minimum amount of CZK 140,850,000 within 60 months from the date of the offer.
SWOT AND VALUATION ANALYSIS
SWOT

Analysis of the crypto world and the GiveGet® token
In this section, we look at two things. First, on what the crypto world is and where it's probably heading lately and second on what airdrop is. And last but not least, how the GiveGet® token stands up to this.
What is the crypto world
How does the crypto world work? For a basic understanding, it is possible to imagine this world as a network of people (entities) communicating with each other based on the rules of that network, thus forming a single whole.
In contrast to the standard functioning we are used to, today it does not include a central entity (the CNB is an example) that would coordinate everything. Coordination is ensured by the network rules, which are fixed and cannot be broken. Such a network is called a blockchain.
Different blockchains have different rules and different ways of ensuring that these rules are followed. Each network also has its advantages and disadvantages. For example, Bitcoin has high security, but it can take up to 30 minutes to confirm a transaction, whereas Litecoin has lower security, but the transaction is usually completed within 60 seconds. Which means that Litecoin is better suited for making transactions and Bitcoin is better suited for holding value. But this is just a very simple example, there are now hundreds of such networks and each has many uses.
However, we are most interested in networks that support EVM (Ethereum Virtual Machine), which means that you can run programs (smart contracts) on this network and thus create your own tokens.
Where the crypto world is heading
Today there are a large number of users in the crypto world, many times more than before. It seems that almost every week a new team of developers comes up with an idea to move the industry forward. Current estimates show that there are nearly 300 million people in the industry and that this number should approach 1 billion by the end of 2022. Ambitious predictions are the current estimates of people from www.crypto.com .
Where does the GiveGet® token stand in relation to this?
The GiveGet® token is the first step to connecting our ecosystem with the possibilities of the crypto world.
Evaluation analysis
In Stages I and II, the ad algorithm was tested within the ecosystem. It has gone through all stages of the ecosystem (investment, advertising, sales, profit) successfully.
The test algorithm was run on April 9, 2021 on the Give-Get.com platform with a starting value of 1 SegGet® token = CZK 0.900. On November 29, 2021, this algorithm ended, at the value of 1 SegGet® token = CZK 1.263.
Conclusion of the evaluation analysis
The assumption of the GiveGet® token price evolution was confirmed from simulations and real-world results, proving the entire REVENTO ecosystem to be functional.
SECURITY
Information on the safe use of the ecosystem
Because we are in an online environment, we need to take extra care to eliminate the risks associated with the loss of data, personal information, funds, assets, etc.
Ten commandments for maximum protection
- Have an active antivirus on your computer and mobile device.
- Do not connect to your user account via a public or unsecured internet connection (Wi-Fi).
- Do not disclose access passwords to third parties.
- Store passwords outside of a device that is connected to the internet network.
- Do not purchase or sell GiveGet® Tokens in a public place or in a place where access, bank account or credit card information could be tracked.
- Do not respond to e-mails, text messages or telephone communications from unauthorized persons without prior verification.
- Keep the operating system and web browsers up to date.
- Do not share your user account details on social media or discussion forums.
- Do not enter decentralized exchanges or other DeFi environments without sufficient knowledge.
- Do not open e-mail communications from unknown senders.
For more information on how to protect yourself and work in an online environment, see this article.
Token ecosystem security information
GiveGet® token
Preparing a new token is not easy. We need to think about the many security risks involved in developing a new token, which is why we use OpenZeppelin's tools, which are nowadays the standard for secure blockchain applications. These are shared with us by leading blockchain companies, such as www.coinbase.com (the largest cryptocurrency exchange and the first cryptocurrency company traded on the public stock market), or even ethereum.foundation, which is the organization that is developing Ethereum itself.
Infrastructure
Our focus on security doesn't just stop at the token. Transactions are processed by our servers and, therefore, we need to think about their security. Our servers are regularly updated, security patches are applied and settings are reviewed. The HTTPS protocol is used for communication between users and our server, ensuring that data cannot be eavesdropped on or altered anywhere along the way.
We are also working on implementing an immutable database (immudb) for critical operations, so no one can change records in the database without any record of it. And neither could we. We chose to implement this technology to absolutely eliminate the risk of any attacks on our data from both outside and inside. In practice, this means that even if someone unauthorized accesses the database (very unlikely), they have no way to change the data without there being a record of such activity.
Our servers are under constant surveillance. 24/7 monitoring monitors their activity and alerts them to unusual behaviour according to set alarms, but also using AI that can detect them.
We store regular encrypted backups of the data on our servers in repositories located in different geographical locations. So if there is a local outage or damage to storage in one location, we have immediate backups in other locations. This ensures maximum possible data protection with constant backup in case of recovery.
User account
You will be able to enable two-factor authentication using Google Authenticator (or Authy) to access your user account.
GLOSSARY OF TERMS
Client
A natural or legal person for whom the Revento.cz platform realizes advertising from the investors' funds.
Investor
A natural or legal person that invests funds in profitable client advertising through GiveGet® tokens.
REVENTO Ecosystem
Is a closed system where investments and profitable advertising are linked with subsequent appreciation. The ecosystem consists of the Revento.cz internet platform and also the Give-Get.com internet platform.
Revento.cz
The internet platform of the REVENTO ecosystem where clients, mostly companies or freelancers, can get business opportunities or contracts for a fee.
Give-Get.com
The REVENTO ecosystem's online platform where investors can invest funds in profitable advertising. The appreciation indicator here is the GiveGet® token.
GiveGet® token
Primarily an internet asset in electronic form issued by the creators of the REVENTO ecosystem. The token acts as an appreciation indicator within the performance of the advertisement, where the appreciation is reflected in the value of the token itself. Secondarily, it is the investor's opportunity to enter decentralized markets (DEX). The price of a token is not only determined by the issuer themselves, but also by other factors such as the profitability of advertising campaigns, the number of tokens sold and trading on decentralised markets.
SekGet® token
A unit of measure for which the relationship 100,000 SekGet® tokens = 1 GiveGet® token applies.
Crypto Wallet
A digital form of a wallet for holding crypto assets, i.e. cryptocurrencies or tokens.
Decentralized Finance (or DeFi)
An umbrella term for financial services on public blockchains, primarily Ethereum. With DeFi, you can do most things that banks support. That is, to earn interest, borrow, lend to a third party, arrange insurance, trade derivatives, trade assets and more – a much faster process that requires no paperwork and no middleman compared to regulated markets. As with cryptocurrencies in general, DeFi is global, peer-to-peer (that is, directly between two people, not routed through a centralized system), pseudo-anonymous, and open to all.
Decentralized Exchange/Marketplace (or DEX)
A peer-to-peer marketplace where transactions occur directly between cryptocurrency traders. DEXs fulfil one of the fundamental benefits and purposes of tokens: that is, to support financial transactions that are not executed through a central or commercial bank, brokers or other intermediaries. Many popular DEXs, such as Uniswap and Sushiwap, run on the Ethereum blockchain.
Advertising engine
The basic part of the Give-Get.com platform that capitalizes on your investment by reinvesting in profitable ads after conversion. The funds invested in this engine are, therefore, moved into profitable advertising campaigns and are waiting to be converted. The moment it happens, the engine's algorithm automatically evaluates everything, makes adjustments to the ad and distributes the profits to the GiveGet® token, the operator and re-funds the ad, thus reinvesting it.
Reinvestment Mill
This is the narrow part of the Advertising Engine that handles the actual suitability of reinvesting in profitable ads.
Token issuance
The act of issuing an electronic asset without regulation at a predetermined quantity, nominal price and other parameters. An example is the public issue of preference shares.
Investing in a GiveGet® token
This is a cashless payment by the investor to the bank account of the GiveGet® token issuer via the Give-Get.com platform under pre-determined conditions in exchange for ownership of the GiveGet® token. It is placed in REVENTO's crypto wallet until it is moved to the investor's wallet or the investor receives it in their crypto wallet.
REVENTO Ecosystem Operator
The entity responsible for all processes of the REVENTO ecosystem internet platforms. Specifically, the company REVENTO PPS a.s.
Polygon Network
A blockchain scaling platform that intends to develop an Ethereum-compatible blockchain network (infrastructure). This means that it allows you to perform all the operations that can be performed on Ethereum but at a fraction of the fee that you have to pay when using the Ethereum network, with a several times higher number of transactions per second.
REVENTO Crypto Wallet
A blockchain wallet controlling the GiveGet® token contract and containing the Give-Get.com platform users' tokens.
Internet Asset
A record of a digital asset with ownership and usage rights information.
NOTICE
The creators of the ecosystem point out that the completeness and accuracy of some information cannot be 100% guaranteed, given the use of completely new technologies, such as blockchain and token, which are currently still under development. Given the division of the unique REVENTO ecosystem into several stages using blockchain technologies, it is not currently possible to assess all technical, economic and other risks with complete accuracy.
All legal and legislative information for potential investors in the REVENTO ecosystem can be found in the applicable terms and conditions.
This white paper does not represent a security under legislative and legal rules because it is not currently subject to the supervision or control of the securities regulator, the CNB.
The purchase of a GiveGet® token does not currently constitute an ownership interest of the purchaser in REVENTO PPS a.s., even on the REVENTO ecosystem's online platforms, i.e. Revento.cz nor Give-Get.com.